![]() Yes, there are already over 11,000 certified Cradle to Cradle products. No, the 20% of the components that are obsolete are exchanged, and the other 80% remain in place.ĭo marketable Cradle to Cradle products already exist? This is the essence of Cradle to Cradle: waste need not to exist at all. In production I then make do with only five to eight high-value components instead of using 150 cheap plastic parts.Īnd do I receive a new machine after 3,000 washing cycles? We have developed a washing machine with which you only sell the customer 3,000 washes. ![]() If, however, I only sell the use of the machine, then innovation can spread. Furthermore, in the digitalised world industry has to change over to selling the function rather than the machine.Ī washing machine that lasts 50 years is a huge curse because you don’t get the materials back and new water-conserving technology doesn’t enter the market. ![]() This is the standard cradle to grave manufacturing model dating back to the Industrial Revolution that. ![]() ![]() Industry’s response is euphoric, because the focus is no longer on avoidance, but on innovation, quality and beauty. In this visionary book, chemist Michael Braungart and architect William McDonough challenge this status quo and put forward a manifesto for an intriguing and radically different philosophy of environmentalism. ![]()
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